Introduction In today’s fast-paced business world, staying ahead of the rivals is essential. Market research has always been a core strategy for gaining a competitive advantage, but the advent of Artificial Intelligence (AI) has revolutionized this process. AI-powered tools are reshaping how businesses gather, process, and utilize information ab

Opening Remarks In modern rapidly changing business world, staying ahead of the rivals is essential. Competitive analysis has traditionally been a key strategy for achieving a market edge, but the emergence of AI technology has revolutionized this field. AI-powered tools are transforming how companies gather, process, and utilize data about their

Introduction Social media marketing has evolved significantly in recent years, driven by changes in innovation, user behavior, and business needs. One of the most significant shifts in the marketing landscape is the rise of artificial intelligence (AI). AI’s potential to reshape social media marketing has captured the focus of organizations and m